Fred Couples is a professional American golfer, a golfer who formerly spent 16 weeks as World No 1 on the Official World Golf Rankings. He is actually the first person to hold the official No 1 ranking after the OWGF began.
His entire career is speckled with notable traits which define him. One of the things not always portrayed about Fred Couples is his choice of shoes when on the green.
Golf shoes with no spikes are not commonly found within the professional golf realm. Fred Couples’ golf shoes are some of the few non-spike shoes being worn by professionals today. He is part of the elite trend setters in the mainstream who, for example, sports styles such as no socks at the Augusta National Golf Club while topping the leader board. He officially has been representing Bushnell tour since 2006 when he signed an endorsement deal with them. The non-spiked shoes of Bushnell tour have rubber soles with small nubs to help grab the turf during play. Fred Couples’ golf shoes have been known to switch between spiked and non-spiked, depending on the condition of the green (whether it is wet or not). It was in 2006 when fans really started to note Fred Couples’ golf shoes.
As he consistently uses ECCO shoes, the popularity of the brand amongst golf players of all levels has soared, consumer sales have skyrocketed and the reviews of the shoes truly reflected their quality. Companies began to mimic the styles incorporated by ECCO, which can be expected in the free market when the success of a certain design or name carves a spot in the industry. Some of the names which have tried to mimic the designs of ECCO include Puma AG, Canada’s Kikkor Golf and Taylor-Made Golf Co.’s Ashworth.
Others who share Fred Couples’ golf shoes taste, like Ryan Moore, actually participated in the designing of a line of casual golf shoes for True Linkswear of Texas. The design of the shoes involves a wide, flexible toe and flat sole which he says helps to “feel the course” while playing. The funded design of Moore sells for $160.
A professional sports player is often presented with the opportunity of increasing his funding by sporting certain brands. Often this is the case and they earn endorsement by their preferred choice. The Bushnell tour v3 Rangefinder website goes into detail about the professionals who choose to wear and endorse their products. Dabbling in the market will also usually bring about the opportunity for professionals to enhance designs and market their own products, as seen in this example, which is all part of what comes with the title of being considered a professional sportsman or sportswomen.